DIY trends
Small is the new big
Atomization of content and objects and platforms
for a large class of problems – dont need a web dev – pull it together off the shelf
home depot concept – dont need a contractor
for a lot of problems you can solve yourself
bake this deeply into the core of your web apps
apps becoming platforms – getitng off the site – security to liability to scalability
DIY era
things like blogs and wiki give us a channel on the web
self expression highly social
Ease of consuption a big piece of it
still making fairly hard to do something useful
ease of use and consumption
sometimes a javascript or flash plugin
WPF/E – shipping with vista and capable
more than flash
atomizing diff ways
dont have standard terminology
do have directories – being solved quicckly now
open platforms not standalone apps
deeply expressing the platform
implications for product quality
spreading your product beyond the vendors you site
APIs – app prog interfaces – nonvisual part of widgets and badges – need programmers to use
End user friendly – the next step
you will atomize and build on top of others
google maps most popular ajax widgets – compelling
spent 10s of millions dev and improving
building on the shoulders of giants
need to be bringing best of breed from others
GLOBAL SOA
SL uses Amazon S3
to be competitive
self help to deploy now
Wdigets – on the web in ajax or flash
Badges – displays of content pulled under cover of other sites
Gadgets – more formal widget models from google and MS
bring in diff widgets and feeds to do things
surreounded with content and cross-relate
create mashups
counter terrorism and disaster management – create a blog for each disaster with widgets for sal displays, info, calls into disaster center – will report on what is going on
where to go and look
natural platform
bring in other views and feeds
exploit SOAs and aggregate the functionality
not just content – functionality aggregation
send email to get the slides for the widget talk
copy and paste is key aspect
single line javascript includes
object/embed tags in flash
connect to undelying sites to provide value
have business model baked deeply
driving traffic, content consumption, advertising
Widget Business Model
WHat makes widgets powerful
functional and content PORTABLE
users do the work to broaden their distribution
supply mashups and hosting
make it a foundation of others success
forming real business relationships
good widgets hard to find – not seeing as much as youcould
widgets take a long time
simple apps – readers, plan vaca this way
use myspace quite a bit
developers and pro sumers – build web apps themselves
widgets may gen more traffic for you but hard to say
google gadgets for web pages
provide functionality directly
good resource
Microsoft Live Gallery
MS major web2.0 plays
roaming on the web for apps and data
desktop and web gadgets
WidgetBox
sense that shows what is taking place
diff categories
Myspace widgets
lists of widgets can be widgets
Recent Stories
YouTube video badge
highly viral
what web2.0 tools work – radically simple
1 button, 1 field to edit – eminently obvious – viral aspect should be as obvious
use web as a content billboard
never be as big as the web
dont take users intelligence for granted
google adwords widget – most successful in internet history
drives majority of googles ad rev
80% of goog rev comes from advertising
80% of ad comes from displays of their ad widget
99% of ads displayed on their ad network
understanding motivation to offer to users
will cut in for piece of the action
piece there resp for helping google become co with lgst market cap in history
big thing
treating the web like older platforms – rules are all different
leveraging the strengths of networks – if you have something great it will spread
army of millions to spread your products
amazon looking at api space
amazon built their own platform for themselves and used it once – then opened and got 50k other business to work with it
will you leave the majority of the value of your online and services untapped
you can build with yahoo just by cutting and pasting
APIs? if you need the visual component of it
Amazon – lgst based on API sales