First post in a WHILE… Need to stretch out, limber up, reintroduce myself to the mental calisthenics of bloggery or else I will injure myself.
So I figured I would ease back into it with some linkblogging, specifically around the things I am paying a lot of attention to, disrupting advertising.
Ad Fraud
Big Publishers’ Fraud Rate is 2.8%, Wider Web’s is 11%, Studies Say
2015 DCN Bot Benchmark Report: What Makes a Publisher Premium
How Filtering For IAB Bots is Like Bringing a Butter Knife to a Machine-gun Fight
Ad Blocking
Everything has a price: Publishers weigh options for buying their way out of blocked ads
REFORM ADVERTISING …before it is too late
Ad Age Imagines a World Without Ads — and It’s Not Cheap
Mozilla’s Vision for a Healthy, Sustainable Web
Cost of ad-blocking will only be $1 billion, research firm says
The web has become a hall of mirrors, filled only with reflections of our data
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
How much are you worth to Facebook? About $48
How adtech, not ad blocking, breaks the social contract
If marketing listened to markets, they’d hear what ad blocking is telling them
Ad Blocking: The Unnecessary Internet Apocalypse
A Way to Peace in the Adblock War
Ad Blocking and the Future of the Web
Adblocking And The End Of Big Advertising
Tracking
The Web-Tracking Tipping Point
Innovating
a16z Podcast: Advertising vs. Micropayments in the Age of Ad Blockers
Great stuff! Also welcome back to the blog-o-sphere!
AR = Asshole Recognition. Eventually, AR will know if something we see triggers an emotional reaction, as when a driver cuts us off. A similar response may happen at the next intersection, where the same driver cuts off a pedestrian. Eventually, we’ll learn that <10% of us are assholes, but they're always assholes.