Project Goals –
Annhiliate Bill Gates and feast on the bloody remains of his shattered empire
Liberate the world from the encumbering bondage of proprietary software
make it simple
talk to the masses
didnt want to take the linux route
take it to the audience to the most people possible
competitioin – pushes them
IE – 95% of the world
how do they motivate their core group of users
actual motivation – the whole idea of a prod for mom – didnt resonate with the geekiest early adopters
some network effects taking place
work the dev comunity
didnt think that was enough
hoped by the timeVista came out they thought that was their window
decided it wasnt enough to rely on the nat network effects
motivate early adopters – going outside of their safety zone
final problem – culture – ff born in open source
open source (some) ridicule the reg users
newbies lampooned
dont spread thru trad marketing butthru WOM and grassroots
original brand of mozills – very soviet
needed to reach a much wider audience
find a way to bring more people into the fold
spread ff – their attempt to achieve open source marketing
turns out that cyclical motivation – people could contribute and felt like they were part of the project – a stake, something to be proud of
NYT ad campaign
how do you motivate early adopters
creat strat to spread the product
cross section of companies
q – how did the extensions come about?
br – how do you motivate the devs? – extensions were a great way to get them engaged
let the geeks and devs build their own browser
niall – how many people use these extensionhow has the community reacted to the moz corporation?
br – used to be non-profit – because of various deals with search companies, ff is now generating revenue – found had to change legal structure – cant be making dip – guided and owned by nonprofit entity
the economics of developing for open source
BR – metamarketing – message for the earlies – the excited
sat in on conversations to see what they were sayig about
excited about open standards
exc about ‘not-microsoft
chris messina – ff was built in opposition to something else
open source in general doesnt do a good job innovating
needs open source to diversify
insular community tries to get people not like them to diversify
why should i bother with ff anymore? how do we get it beyond that 10%
chris messina – founder of spread ff, designer of the NY Times ad
BR – for the last 4 yrs MS hasnt been around – won the browser war and stopped developing
how can you trust a co that will dump you
who do you want to trust to bring you to the future of the web?
firefox flicks
FIREFOX FLICKS ROCKS
dave feels the ad was in poor taste
whats ff’s vision of the future? doesnt want to see FF dominate because they will do the same thing to us
users dont want to see ff get bloated