COmmons community working to develop the buildingblocks for these issues

Starting points – OpenID architecturee
holy grail
web-wise dist. single signon

coming together of competeing efforts to collab and cooperate
important
too much of the wbe in walled gardend

cutting edge of what it means to have identity
multiple social contexts
far from solving the problem

Trust is the heart of what we are talking about
how and why we trust

because you say we are
when do we do this in real life – only do it when dealing with entities like bank, govt, passport control

truct comes from past interactions and current context
can be our own experience

based on past experience and referential transactions (jane says susie was good person)

trust is not an algorithm

trust is not a rating

trust is a knowing set of instincts we have evolved – and intuition to survive and thrive in social groups
we have our own way of balancing our needs for trust
communities have their own ways
we make decisions on trusst based on range of info
how is not obvious

enough helpful tools and practices
need to be much deeper than ratings – deeper human drivers than processes

solutions to these problems must be user centric
rooted in community context

what do we do today and where do we start
start supporting openID

let people bring identities to you
before we get answers we need better questions
whats happening at identity commons and the conversations starting to emerge

questions on the edge about how group ID should be supported in a living way

web2.0 provides a set of engines that make wikipedia possible, live search, etc

big conv. – what new engines can web2. provide for support and improvement of id and trust in the social fabric

what can we do to make that happen

Q – ID stuff is back to centralized model – shouldnt we look at it diff – all the places in the real and virt world – cant we have alogrithm and look in the real world – actually has real ID based on e

concept of trust associated with the picture

our ID is shaped by all the things we do on the web – part of the challenge has been that until recently we didng have a way to take ID between diff websites

diff social contexts with diff cultures

sheet has detailed history of open ID
every AOL screenname has one
relatively large platforms supporting it
DIgg NetVibes, 6Apart

How can you say its here – hopelessly innocent

ID portable and moveable

ID is is URL and all of your relationships – portable ID in which your content, comments, feeds and social network that you own and take with you

anyone can write a client to consume xml file

ID as component of differentiation
always a danger with standardization

All these things are now more than big ideas
identity layer is being built now
in real terms speaking about coding and developing the nextgen tools

Identity commons – links on the wiki
internet identity workshop – 1 month in mountainview
big topic of conversation

Rich Internet APps means less core – more things happening on the edge
changing the nature of the requests on the data center
no moores law for power and heat
processing power for electiricty
what does a data center look like?
who worries
coghead, quickbase – no datacenter
someone at the other end (EC2, S3) – depends on who you ask and who the dev is

hardware costs dominate
driving down people costs fast with autoadmin
bad – 40% costs admin
good – 3%

hardware matters – multiplies badly
some properties – 50%
dynamic resource allocation – super important

non-vm world – blast images
dynamic resources super important

resource equalization
10 or 12 instances

discs some with 500-750 gig capacity
100 IOps per sec
large # of apps – IO bound

see some apps are bounded on one or the other – balance workloads

networking bandwidth – egress and ingress
big gains ot be had

savings in admin costs
new app model in svcs world
100% automation
old – alert and investgate
new – restart reboot
really cheap model for admin
only works with 100% redundant state
oh so cheap to admin

5
more small slices
stop buying big systems
consoldiating workloads
very small inexpensive systems
power scales linear, or cubically with freq

end of the gold plated machine room
20% of cost is redundant power
investing b/c they couldnt afford to ever go ddown

stuff to hear about –
concept of data center and what you think of with infrastructure
seen as what the servers are
why am i deplying great code
infra a lot more
size of data center, container, hardware – a lot more than the servers themselves – the app deliver subsystem
app delivery infra

between servers and router lots of boxes with diff resp. – securing, faster, right place,
first mile
network itself –

between servers and what you get to the network is something
lot of things happeneing there
app devs – keep in mind what is happening

Heather Champ, Powazeck

1. The talent is out there
altruistic goals attract altruistic participation
wikipedia the best example
Community is grown not built
build the walls firm – be too rigid is a mistake
the people who you want know more about what they want to do with it
elasticity

how do you build this container
create the tools that they want
reqward good contributions
editorial aspect – rising to the top, leading by example
punish the bad – have tools in place to make sure people who lead community in a bad way, need a way to neutralize them
expect the unexpected
you will always be surprised
last year for flickr, when launched geotagging, d&d interface – drag onto map, into pinpoint – giant F*CK in greenland story
use them as learning opportunities
using your tool in a way you dont expect – doing them a favor
as community designers – first reaction when users use their tools wrong – oftentimes users arent stupid – and you have something you can learn from them

Design for Selfishness
why would anyone do this
and the only answer is cool or b/c wikipedia does it – you may want to think
reason could be ego – make you famous
could be monetary
all diff ways to entice participation

2. FInding the Good Stuff
how do you separate the good from the bad
how do you create a system

there are many interesting examples of how people are doing it now
2 trad ways –
editors
decide what the news is
assign a writer
review and approve and publish

slashdot – moderators
meta moderators who judge if mods did the right thing
computers
what google did
look at the relationship of links to links – id good as having lots of links

more interesting model – the best of both
flickr’s interestingness
pictures chosen by magic donkey – secret sauce looking at behavior
fluid list of int photos going thru the commnity
how many people have viewed, favorited, comments
takes human behavior like commenting and tagging (meta info around photo) and makes interestingness score – populates it

negative access of creating celebrity class
can drive some people nuts
early on it was rank
people made it a goal to get in
rolled back and reloaded abstract list
want to figure out why it is doing what it is
feed into that

keep it as broad as possible
flickr not asking people to vote on the best stuff – collecting intention/attention around a photo and determine something larger than the sum of its parts
whenever you have a system that is making decisions based on user input – you always have a game – ? what kind of game and what are the rewards
if the game is becoming famous or getting attention – creates behavior that isnt good

JPG does something similar

Desc of JPG magazine

last issue collected 1 million votes
want users to participate – give their voice

point – techniques for ferreting out the good stuff

threadless example
sells tshirts
dont design – you do that
vote on tshirt designs

uuser additions, voting and editors

11000 submissions for last issue – having the community help filter and sort is a great help
let the wisdom of crowds do its thing – with the wis of editors
designing systems like this – buy wis of crowds by Surewicki

stock market – acting selfishly

good stuff out there – get them to make –

3. How does it make money
communities and commerce are not mutually exclusive
in the past they have treated communities like porceain dolls
communities form around commerce all the time

pull out any product – chances are there is a disc group about it
how do you integrate commerce in community gen stuff without all going to hell

how not to integrate

ex – Yahoo Games Wii site
announced to old skool members they would need to merge with yahoo ide

Yahoo games site affected
owned by yahoo games
created photo badge – pulling anything tagged wii
anything in terms of licensed photos and rights reserved – not the right thing to do
in addition to legal – do the right thing

jan 31 – their photos were being pulled in without permission – so they replaced with “Yahoo sucks”
people still somewhat angry
if you are doing the legal thing – using the content that is allowable but not the right thing – they can bite you hard in the derrierre
go above and beyond
making decisions in commercial endeavors
not necessarily going to town
other lesson – provide copious opt in an opt out
any use of member gen stuff – they may not know about – even if ToS says pubblic – people participating under set of social guidelines told or perceived
another area they didnt know about
copious
if flickr or yahoo games said to community “we want to do this” – would have been a run on it – people who freaked would have participated if asked permission

pay the photographer $100 at JPG magazine (less excited about money – but jpg saw it as jumping mediums – from web to print – monetarily thank them)

GM Tahoe
ex of the day
being stupid about the internet
site attracted 600k visitors in 3 weeks
9 min on the site
2/3 went on to visit chevy.com
number 1 referrer when active
still wondering if it was a commercial success
why did people make such mean ads
give people a comm tool and you never know what they will produce
was there an anger about tahoe?
or was it a byproduct of the interface itself
your only input was to add some text
all video was stock parts of chevy ads
all you could do is rearrange their video bits and add some text
give them a tiny box to participate it – it was insulting
put in in a little player – only had it there – couldnt email to anyone, couldnt take it with you

developers as editors with APIs
new editorial layer
agg photos in ways people are thinking about
people always have other conversations going on – let them interact and share in these other areas
only pull things back into your site
you dont own your users – they own you
threadless – see profile pages
recognizing their members exist in wide universe where they are creating all over
copious ins and outs – show respect to members

Why Print JPG mag at all – first – in a world where you can upload photo anywhere – how do you pick?
not another photo website or forum
want somethign that appreciates photos – honor great work at photoblogs
a reason to participate
choose to part. at the website – might get publsihed
looked at trad magazines and they are all terrible – all same stuff – same top ten list
third part – make more mags like this – potential for the web and print to work together – most mags treat websites as a threat
every submission is online
go and talk online
best stuff gets into print

growing community of people who care about the output

how do you deal with comm feedback on design changes
not lacking in comm feedback

get lots of feedback

will never get 80-% of listeners without 20% of talkers

b horowitz – 1% creators, 10% synthesizer, 89% listeners

jpg – 25% submits
50% – votes

Authority travels upwards in community driven sites
in real world authority travels down (editors down to readers of New Yorker)

good community participant – do right – they give you authority

if heather was GM she isnt sure she would want users to make ads
maybe not everything needs to have a community
the voice that comes back – listen to it

oh my goodness – maybe not what they expected – or cynically this is what they expected

not whether you should start a community – you have a comm that cares
are those people online
and do they care enought to use the tool for what they put out

Nike – custom shoes to get them to write sweatshop on the shoes
ask – are the people you are talking to your people or not

commerce – one other example – how can commercial entities participate in existing communityes

instead enter an exist comm for GM – and ask to participate there

Lonely girl vs MySpace

Sponspored themes
gives comm one more chance to publish
no editorial control – comm still has power
pay to help print the issue
people who print get awesome prizes

free jewel boxes from the sponsor – outside brand participate respectfully and reward part. in an existing community

good stuff out there
find it
have a viable business

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