Gnomedex – Jeremy Zawodny

Bloggers love to bitch about things

complaints about the current world of social software, media – how do we make it more useful and understandable

shannon – too much social software – designed inclusively

value is diminishing

why you use these services vs how or what it does

make them less complicated and not in data islands

Eric Rice – we do not look outside – talk about users and not people

middle america need to plug up and stop talking in jargon

jz – working on something for yahoo finannce – brought in focus groups

mous trackin eyes – couldnt get there – dont know what normal people do

web2.0 conf – brought i panel of teams

maybe we need more people like that here

other kinds of user interfaces – perhaps the best interface is tbd things

ambient and voice interfaces

Ali Alplay – people in the room thinking about three dimensions –

1. geo – what we are building is meant to change the world – all of the world

thinking global

2. time – lot of visionaries in the room – talking to those who already have in their mind – in your mind it is histoy – fuel emmission car is dead but solar powered plane isnt here yet

3. Scale –

peoplehave been good at proclaiming things are dead without telling us what will replace it

Mr Pirillo – goes on long enough to check email – spends a couple of hours a day

Niall – prob with social media – as we index more and more – what info am i putting online that can be used against me

Kaliya – need things in the digital world that protect us in the real world

Gnomedex – Blake Ross

Project Goals –

Annhiliate Bill Gates and feast on the bloody remains of his shattered empire

Liberate the world from the encumbering bondage of proprietary software

make it simple

talk to the masses

didnt want to take the linux route

take it to the audience to the most people possible

competitioin – pushes them

IE – 95% of the world

how do they motivate their core group of users

actual motivation – the whole idea of a prod for mom – didnt resonate with the geekiest early adopters

some network effects taking place

work the dev comunity

didnt think that was enough

hoped by the timeVista came out they thought that was their window

decided it wasnt enough to rely on the nat network effects

motivate early adopters – going outside of their safety zone

final problem – culture – ff born in open source

open source (some) ridicule the reg users

newbies lampooned

dont spread thru trad marketing butthru WOM and grassroots

original brand of mozills – very soviet

needed to reach a much wider audience

find a way to bring more people into the fold

spread ff – their attempt to achieve open source marketing

turns out that cyclical motivation – people could contribute and felt like they were part of the project – a stake, something to be proud of

NYT ad campaign

how do you motivate early adopters

creat strat to spread the product

cross section of companies

q – how did the extensions come about?

br – how do you motivate the devs? – extensions were a great way to get them engaged

let the geeks and devs build their own browser

niall – how many people use these extensionhow has the community reacted to the moz corporation?

br – used to be non-profit – because of various deals with search companies, ff is now generating revenue – found had to change legal structure – cant be making dip – guided and owned by nonprofit entity

the economics of developing for open source

BR – metamarketing – message for the earlies – the excited

sat in on conversations to see what they were sayig about

excited about open standards

exc about ‘not-microsoft

chris messina – ff was built in opposition to something else

open source in general doesnt do a good job innovating

needs open source to diversify

insular community tries to get people not like them to diversify

why should i bother with ff anymore? how do we get it beyond that 10%

chris messina – founder of spread ff, designer of the NY Times ad

BR – for the last 4 yrs MS hasnt been around – won the browser war and stopped developing

how can you trust a co that will dump you

who do you want to trust to bring you to the future of the web?

firefox flicks

FIREFOX FLICKS ROCKS

dave feels the ad was in poor taste

whats ff’s vision of the future? doesnt want to see FF dominate because they will do the same thing to us

users dont want to see ff get bloated

Gnomedex – Halley Suit

How to be a Creative Leader

the programmer dungeon – does it work – do we have stories

– devs need to control their environment

– werner – keeps team small

teams should not be larger than you can feed with 2 pizzas

cannot have group meeting without regulating it

Jim Roberts – when they whine they have lost interest – no whining but swearing is ok

Whole New Mind by Dan Pink – MFA is new MBA

Richar Florida flight of the creative class – immigration and lasck of divversity means crewativity is going elsewhere

HBS – sparking creativity at ferrari

Werner got ink in fortune the other day – optimum team size is 4.6 (uses the Beatles as the best example)

Fred Brooks – myth Man Month – ther is no silver bullet – techniques and tools – came down to fund. conc. – highly prod creative teams – hire good people and passionately involved with what they are doin

otherwise – tech. for the wrong team to get them to do the right thing

paul grahm – hackers and painters

the deadline – a novel about project management

werner – all about enablign creativity and expect the random to happen

will pay you back 100 x

get out of the way and let them be successful

Todd from Pandora –

give them dates

give them direction

givve them ideas

continue to tell them how valuable they are

Joel Spolsky – the developer abstraction layer

Gnomedex – Second Life Breakout

Awesome – beth from SL has been participating at gnomedex this weekend and today gave a group of us a short tour in second life.
Discussed:

Avatars

Construction

Land

Cool spaces (art gallery, fan-built MYST game, record label online with lounge for listening to artists)

Quick primer on buildinf objects in 2L

AWESOME – easily the best pres so far today

Gnomedex – Ethan

boundaries between fans and presentation/music

How do fans interact

how to give power back

2 spaces – stage and audience space – existed since greek times

power of fan, power of audience

participatory culture

REM – SD 2003 – estab norms of space

fans determin the set list

bands control over the audience becomes complicated

audience organzied by another algo – profiles in range of clusters to go see who to go meet

discussion board going on thru sms

henry jenkins – aprticipatory cultuere

where there is no diff fro mthe fan and the band

hier of control breaking – artifacts of culture (Mp3s movies) and discourse (board, blogs) – never happened before

implications of media give more weght to what is being said

settled in their own hierarchies

author subj to the qual or representation in the internet age

onus of authoritative voice – ceases for content providers and now sits with the audience

fleetwood mac – end to end didnt listen to users

now – producers and consumers are a lot closer

headautomatica.com

diff between consume an dproduce has been reduced and the barriers are completely gone

Gnomedex – Pud

Pud discusses his sites (f*ckedcompany, Mobog, others)

his presentation is 20 minutes of me me me

discussion – VC, experiences with old school press

advertising – CPA (cost per acquisition)

Gnomedex – Marc Canter

Open Standards how do we evolve – what is a standard – how do we acknowledge super geek – innercore nerds influence early adopters have something to do with the software – build influence RSS day ackn the fact that RSS was open standard that is why we are here so with rss what we do withother things not about big or small – about open and close 80s – apple vs MS – who are you aligned with GYMA (Google, Yahoo, MS, AOL and Fox)

the power is with us

gnomedex is inncore nerds

OPEN ID

cant argue against open or closed

what should be sanitized – the line drawn for services that are maintained for their own

where do we share features and call our own

every vendor needs way to differentiate

for the end users – at what point is it appropriate to be standards based, and yet at what point can we be unique to differentiate

getting in and out – portability for my data

FOAF – friend of a friend – file format or data struct

format – sharing standards but then stealing it

calendars – how to get the standards to be simple to integrate – standards comm keep adding features

real value in the data or the services?

ecopsystems and portals/ways to make money – business model for what they want to do

no proprietary file format – using standards – if people care join cal connect .org

attention and monetizing, and management – wittness in 6 months the evolution of the attention standard – makingthings available in attention.xml right?

attention economy – next big thing

for marc all about open standards

canter wants pickets when people close things up

being closed is the opposite of open

social capital person invewsts in friendships are thiers – by myspace not supporting export delet that –

what about publishers?

canter – provide compelling experiences to users

exp around it – digital lifestyle aggg – portal – if 5 pubs send out the same stuff

how do you make the economic case – do something with the open standards?

show how elegantly to move

all about the end user experience

if your clients are in the chess game – see 5, 7, 12, 25 moves ahead

inc leverage game off y and a saying they want to be open, MS swaying, google throuwing shit in the wind

giant dinos – innovative small companies are pushing process forward

open standards the bridges and causeways that interconnect these islands

80s – sw corp would have mult prod, mult features – during the bubble – all told it was ok to go pub with 1 or 2 fetures

hack up a few features – lots of small products, not products, small sets of features – standards to interconnect the pieces off the puzzle – making archipelagos –

room for small guys and we are waiting for the big guys to crush us

Bloggercon IV Wrap-up (Both Days)

All in all this was a great unconference. The crowd was fun and engaged, the wifi was fast and the conversations were great. The overall take-away was that with Bloggercon, like blogging or participating in any event, you get out of it what you put into it. Unlike conferences where you veg out and then do all your talking in the backchannel or the lobby we were engaged _the whole time_.

The Discussion Leaders did a great job starting things off and keeping them going. Dave Winer organized the conference (with help from Sylvia Paul, CNet and a ton of others), Doc Searls saved us all from carpal tunnel as the technographer (recording the discussions in OPML), the CNET/Jake Luddington team kicked butt on the stream/ MP3 version of the event and Kevin Marks provided video for the different sessions he attended.

I am putting together a compilation of links (mp3, video, transcript) below. It would be cool if you could have a timestamp associated with the opml technography file (I do not think this is built into OPML – not required but more like a nice to have). This would enable you to synch up the audio/IRC/technograph of the event (if you even wanted to).

Unconferences are more free form and open. Fewer rules, but also more participation (and direction from the assembled – see when Dave asked us to vote on whether or not).

Day 1 Notes:

National Anthem (Dave’s kickoff)

We started with the groundrules of Bloggercon and what was expected (Its a conference FOR users BY users – no product pitches, no shilling, everyone is a participant, no audience, discussions shouldnt be too technical, everything is _on the record_)
A tradition at Bloggercon is a song at the beginning. This year we opened the conference with the Hokey Pokey.
MP3

Notes

Tools with Phil Torrone
I actually missed most of this session due to a client conference call – here are the highlights from the notes (thanks again Doc!):

Phil is a Senior Editor at MAKE Magazine and writes How-To’s (I also think he used to work with the guys at Engadget). He did a great job last year at Gnomedex (during the conference and at the Friday night party) giving presentations and demos between the panels. During his session he and the crowd discuss screencasts and their value to users. The discussion went from hardware to training to software. Buzz Bruggeman discussed how he spoke with a law firm about Wikis and how the law firm didnt get it – the firm didnt really want the lawyers sharing data amongst themselves. We then were discussing the kinds of tools folks are using for recording and editing podcasts (hardware and software).
MP3

Notes

Citizen Journalism with Jay Rosen
Jay Rosen is an author and professor of journalism at NYU. His personal blog is Pressthink.org. His bullet points for the presentation are here:

http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/23/lv_blgrc.html

The main thrust of Jay’s presentation was: How do we actually do “Users know more than we do” journalism and break news with it, proving that social networks can provide kickass reporting?

Discussion covers collaborating with the readers, how the MSM is traditionally top-down. Ken Sands from a newspaper in Portland discusses how his paper has brought bloggers onto the team, podcasts from the editorial meeting, gets more horizontal and less vertical. Discussions about how the Wikipedia model, while not perfect is ‘helpful’. Also the issue of credit came up, and recognition of the role/support/contribution bloggers are making to the news process. Doc asks that the newspaper industry as a whole open their archives – its like a wikipedia over time, not another revenue stream. Discussions over how a story today is different, how it lives beyond its published date. How it is bigger than just the person writing the stories because _all_ of the perspectives have a stake.
MP3

Notes

Users In Charge with Chris Pirillo
Chris is the founder of Lockegnome, used to be a host of the Screensavers (damn you G4-surrender-monkeys) and runs my favorite conference Gnomedex. His discussion was about the user (you, me, my mom). His stance: “you have as much right to contribute to the product or service as the development team. Are you taking advantage of that right, that position?”

We talk about how sometimes we dont express our frustrations to developers to our ownwordpress or firefox). detriment (or because we dont want to criticize). We need to both call them out when we have a problem and we also need to evangelize when we find something we like (like

We then got into a discussion about user data, and what Lisa Williams calls “Roach Motels”. Users want their data, even if they might not be able to do anything with it – its giving them the choice/trusting them/having a relationship with users. We need to have a greater connection between users and developers (Dave Winer’s old saying – Users and Developers Partying Together).

We get into some discussions over blogging tools and software problems. Discuss the needs for users to be more vocal, more demanding. We get into a discussion of platform lock-in (iTunes and the iPod), Jay Rosen points out how MS dropped the ball with IE and tabs in the browser.

Bloggercon is run like a clock and this session ends on time.

MP3

Notes

Video

Standards For Users with Nial Kennedy
Nial Kennedy, ex-technorati, now-Microsoft employee lead the discussion on Standards for Users. This is meant as a discussion of what standards are, things we hate about standards, the things that we love about standards and what kinds of things that need to be standardized.
MP3

Notes

Video

Emotional Life with Lisa Williams
Lisa Williams has been blogging since 2000 and her discussion is about why people blog, whats the most personal thing members of the conference have ever blogged and the best personal experience the other attendees have had.

Some folks talk about Blogging as something that goes with their career. Terry Heaton, who consults for local TV stations on how to collaborate with their communiteis in social media efforts, talks about finding his wife dead, and how he blogged about it and how it affected him, and the response he got from the folks who know him in the blogosphere. He points out that blogging is a social phenomenon more than a technological one.

Chris Pirillo talks about he has led a pretty public and bloggish life (even before blogging was popular), and how when his marriage broke up, he took heat for it thorugh his blog (from his readers).

Others talk about how Blogging, while part of their life, is compartmentalized — they do it for work, or as their passion and dont let other aspects of their life get involved. Some dont talk about their families, or _only_ talk about their families. Doc discusses how when he ‘came out’ as a pacifist, he took a ton of personal attacks (up to maybe including stalking). He has since stopped discussing politics/pacificism for his own piece of mind. Nial discusses how he has stopped talking about members of his family on his blog.
Lisa discusses the rules she follows: “Dont blog what you dont own” – living up to the trust you have in your family and vice versa.

Some discussion of the darker side of blogging. Getting people in trouble. “Pre-firing” yourself for positions taken on your blog. “Permanent Record” and the google cache are mentioned as well as potential lawsuits which might result from what you have written.

Jay Rosen talks about how he doesnt blog about personal issues, but there is still a huge emotional aspect of blogging. He calls it his “little first amendment machine”.

Dave Winer calls it the “unedited voice of a person”.

MP3

Notes

Video

Day 1 Post Game Show with Doc Searls
Doc Searls (Cluetrain Manifesto, http://doc.weblogs.com/) does a wrap-up of the discussions for the day (Dave Winer does the technography).

Doc compares blogging to a snowball – once it starts rolling downhill it continues to grow – and once you let it go it is no longer yours.
Doc wants to know how we are going to change the world.
Chris Pirillo talks about empowering users – how he has an idea for Freedbacking.com – Free Feedback for everyone.

Kevin Marks discusses microformats. How they can free our data, and make it easier to protect and share.

Terry Heaton talks about how there is a sense that the institutions of our cultures have failed. We should be looking to building new things – not rebuilding these old institutions.

WIll Pate thinks these objects that we are talking about – RSS, blogging, video blogging need to get 500% less geeky. We are raising barriers with the geekspeak.

MP3

Notes

Video

Day 2

Haftime Show with Dave Winer
Dave discusses how developing software is hard. And how sometimes we put the people who develop the software on pedestals. Dave asks the developers in the room what they are looking for from users – what kind of feedback, what kind of loops.

We get into a discussion of jargon and language. How sometimes we use jargon as a kind of code to keep those out of the know. The ‘priesthood’ of development doesnt want to be transparent – like medicine, advertising or religion. We wrap what we do and say is words that are indecipherable to the layman. Sometimes on purpose. Sometimes by accident (or happy accident).

What happens when the people in the street figure it out – part of what we need to do is foster, encourage more transparency.

MP3

Notes

How to Make Money with John Palfrey
John Palfrey is a professor at Harvard Law and the Director of the Berkman Center – focusing on internet law, intellectual property and the power of technology to strengthen democracies. John’s entire presentation is about making money with blogging, whether it is direct revenue (advertising or sponsorship) or indirectly (improving a consulting career, connecting with new clients, getting a book deal, etc.).

We discuss making money on a hyper-local basis (big part of the conversation – both local blogs, local advertising and connecting with local businesses). Making money for non-profits. Making money on affiliate marketing deals, etc.

MP3

Notes

Building Bridges with Elisa Camahort
Elisa is a blogger and founder of BlogHer. Her discussion was about building bridges – specifically in the blogging community and conference system. There are tons of great women bloggers and speakers out there, and how do we get more of them into the system.
Discuss how blogging and conferences like Gnomedex, Bloggercon, BlogHer didnt exist a couple of years ago. We talk about how Mary Hodder, after a conference last year, set up a Wiki for women speakers (to communicate to the conference community – there are women out here and they are great for panels, etc.). Part of the discussion was about how women speakers need to get out there and let people know they exist.

Blog her is a big step towards all of that.

MP3

Notes

2008 Election with Lance Knobel
Lance discusses politics (non partisan, although there were a lot of examples used from the Dem election in 2004) and how blogging/social media can help/harm/enhance.
MP3

Notes

Video Blogging with Ryanne

Ryanne did a tremendous job discussing Video Blogging (vlogging) both from a high level and from a nitty gritty, tools perspective.

MP3

Notes

Core Values with Mike Arrington
Mike Arrington of TechCrunch discusses civility and standards of behavior in the Blogosphere. Both how we act and conflicts of interest.
MP3

Notes

Fat Man Sings with Dave Winer

Dave Winer closes BloggerconIV with a discussion of the success of this year vs. past years. Dave discusses the fact that he will quit blogging this year – maybe do something new, maybe write a book. There is some discussion of what Bloggercon V would look like. We discuss how in the beginning there were blogs (text), moblogs (mobile blogs via wireless handsets w/ cams, etc.), podcasts (audio) and now vlogs (video).

MP3

Notes

Net-Net

This event rocked. The room was energized, the discussions were great. The crowd was totally welcoming, and I got to hang out with a bunch of people who I see every day in my aggregator.

Flickr Feed for BloggerconIV

Flickr Feed for Bloggercon

Bloggercon official site.

Frappr Map for the attendees.

Bloggercon Day 2

Kickoff with Dave – Discussing Jargon and shorthand and how we protect knowledge, how we speak in code (medical, advertising, etc)

How the “Priesthood” gets involved, protects its interests, creates coded communications for their own protection/support/continuation of their architectures of control.
What we dont discuss is how sometimes this is unintentional or a byproduct of what we are doing. Yesterday we discussed OPML, RSS, ATOM, HIG, Blogging, VLogging, DOCSIS and a ton of topics that Joe SixPack wouldnt understand without explanation. Were we talkin in Jargon? Yes. Could Joe Sixpack get it?

ABSOLUTELY
One of the tenets of unconferences is that there is no audience – its one big conversation (its less of a conference than a living blog). In my opinion, we dont need to wait for TIME magazine to put out the definition of what RSS, Blogging, Podcasting, Vlogging, etc. mean. Thats _our_ job. We need to make this stuff clear (in my case, to my mom, clients, etc.). Yesterday at Chris’ discussion about Users we talked about how users have a right to complain and stomp and shout and demand.

We also have a responsibility to evangelize and make this stuff more accessible.

Bloggercon Day 1 wrapup

Early Mornign (with only 2 hours of sleep)

Outstanding sessions

Interrupted by a conf call with the client

Hung out with Ashish and Guarav from TEKRITI! Very cool guys (who are doing tons of cool stuff)

Darn good crowd

Doc doing a kickass job as technographer (which is diff from other conferences I have been at)

Webcast workin well (according to Dean)

Dinner – going “rogue” with Marc Canter – ordering off the menu instead of the rest of the dinner – awesome selection.

Marc explained his vision for the People Aggregator (which launches next week at Gnomedex)

Doc Searles joined us for a little while

Awesome Awesome Awesome conversation (cant wait for gnomedex now)

Session Notes:

National Anthem (Dave’s kickoff)

MP3

Notes

Tools with Phil Torrone

MP3

Notes

Citizen Journalism with Jay Rosen

MP3

Notes

Users In Charge with Chris Pirillo
MP3

Notes

Standards For Users with Nial Kennedy
MP3

Notes

Emotional Life with Lisa Williams

MP3

Notes

Post Game Show with Doc Searls

MP3
Notes