Dave wonders about people – I’m wondering about companies, governments, alumni, charities…

On Wednesday Dave Winer posted something interesting about Google and its search services.

Something that’s missing in Google’s repertoire of information searching tools. It’s something between Technorati, Google News, and Google itself. Think of it as the old-girlfriend query tool. Let’s say I used to date a woman named Tammy. From time to time I wonder what’s up with her. So I do a search, and find the same old links. I want to find all the new stuff. I don’t just want to search blogs, so it’s not what Technorati does. I don’t just care if she makes the news, so it isn’t what Google News does. For extra credit, I’d like it to come in RSS format so I can teach my aggregator to do this for me automatically.

BTW, once we get this feature, I predict the same kind of backlash that came when Facebook added rich RSS support. All of a sudden lurkers will have a new advantage, and the lurkees might not be happy about it.

I agree that it does touch the creepymeter for lurkers (although some folks who live in digital and celebrate it might not mind at all). But Dave hits the nail on the head with both the usage and the fact that it is missing from the market.

What I want is the unholy mashup of google/googlenews/technorati for corporations, governments (local, national, international), non-profits, etc.

I want an RSS feed for  JetBlue (a former client, and my all-time favorite airline). And I want to see all of the news stories (thanks googlenews), blog postings (technorati/icerocket/whoever is next) and new content found by the googlebots about JetBlue. It becomes a clipping service on crack – a lot like what PubSub was offering (although only RSS) before their demise.

Transparency is good for companies. Transparency is good for governments. Transparency is good for non-profits/NGOs/Organizations, etc. It may not be so great for individuals who want more privacy. What Dave is describing is the ability to look/watch/catch up with someone – its the root of something cool. I want to keep an eye on the people/groups/structures who affect our lives (governments), our well-being (HMOs, Hospitals), our finances (companies we invest in, the IRS, the Federal Reserve). If I trusted them all, they could put out their RSS feeds and I would watch.
It applies to pretty much any niche (woodworking, democratic politics, people, NY Yankees, Classic Chevys, Gourmets, Real Estate, etc.).

I love my aggregator because it pulls from the affinity groups/communities (blogs, news organizations) that interest me. Take Dave’s idea a step further, and give me a web/blog/news aggregator that pulls all of the video and audio clips that fit my criteria (let’s say, a local election):

  • a soundbyte from the radio
  • a clip from cnn
  • a video blogger who does an interview about the candidate
  • blog posts from folks who live or work on the campaign

Put it in RSS and it plays through my video aggregator as a channel (WHoooooooHOoooo Democracy Player).

We are becoming the editors (blogs), radio personalities (podcasting), video stars (video blogging) and network programmers (RSS, Aggregators, The Democracy Player).

This is Fun.

I love C-Ville!

Found this while surfing at work today (yes, thanks to J O B, I will be working all weekends from now through early November) thanks to Adrants:

Welcome to C-Ville – Where Choices Define You

C-Ville Population

C-Ville is an all-Flash site that teaches kids/teens about the risks of smoking, why making good choices are important, and why choosing not to smoke is important short and long term.

While I agree with the message, the execution is what really stands out. From the music to the grapihcs, the video shorts used in the production, the overall look and feel just clicks. It is fun and immersive and gives users a reason to explore and click and check things out with a really open and not-intuitive-in-a-good-way navigation. The look and feel brings you in, feels immersive and has a ton of objects on each screen to play with.

From the AdRants post:

Final Cut’s Carlos Arias explains the approach saying, “Kids are so sophisticated these days so we don’t need to make the message obvious. This is a new way of communicating with youth — by not spoon-feeding them.”

Kudos to these guys for coming up with a smart design, solid execution, good message and real appreciation and respect for the user. While the site loads slow on the network here in the bunker, the video encodes are really tight and the payoff is there – it frickin works.

cool – the leading (and first?) business magazine in Second Life!

http://www.slbusinessmag.com

I am digging into Second Life more and more and found the link above today (thanks PSFK!). This team has put together a magazine for and about SL business. The topics are neat, the layout is pretty good and they even have advertisers.

THe most interesting thing about the story is this:

You have the potential to reach for your dreams. The team of SL Business Magazine is proof of that. I am deployed in a war zone with the US Army in Afghanistan. I can escape the shattered terrain and death outside my mud and plaster building when I create an exciting and beautiful world full of friendships inside Second Life. It also allows our Creative Director in China to provide you with the stunning designs found in this issue. Our Editor in Canada can easily meet with our Copy Editor and Sales Manager in the United States. We have contributors from locations such as Australia, Germany, Japan and other global locations. So the point here is the obvious! And that is the idea behind our motto: Reaching. Connecting.

This is actually really well done. I cant wait to see issue 2

My old shop rocks

So the guys from my old shop have developed another amazing microsite for Sony Vaio.


Shot on green screen, probably using HD and a sick edit/motion graphics/Flash build. When I was working at iNDELIBLE we did more than a few of these, all of which were great – but nothing like this…

Nice work guys

Stories like this make it hard to convince clients to blog

So Jeff Jarvis of BuzzMachine (required reading as far as I am concerned) posts the following:

Well, golly, look at this. I get a comment‘ on the post below from someone who says he’s working for Dell:

Hey Jarvis. I honestly think you have no life. Honestly? Do you have a life, or do just spend it trying to make Dell miserable. I’ve been working with Dell the past three weeks researching trashy blogs that worms like you leave all over that frigen blogosphere and I cant honestly say that Dell is trying to take a step towards fixing their customer service. They hire guys like me to go on the web and look through the blogs of guys like you in hopes that we can find out your problem and fix it. But honestly I dont think you have a problem Dell can fix. Your problem is you have no life.

The guy who left that post was too chicken to leave his or her last name. But Chris did leave his or her domain and it does, indeed, come from GCI Group, a division of Grey Worldwide, the giant ad agency. GCI brags that it is working for Dell, “Rebuilding Corporate Reputation Through Grassroots Effort.”

The net-net is Chris’ supervisor at GCI pinged back to say that Chris was a summer intern whose opinions didn’t reflect GCI or Dell.

Stories like that make my job, and the jobs of a lot of other people in the tech/creative/marketing nexus that much more difficult.

Clients arent stupid. They know the blogosphere exists. Companies want to participate in the bigger conversation and ‘play in the sandbox’. It takes time, and handholding, and justification and examples and a really solid framework to get clients off the sidelines.

You spend a lot of time educating the client on the social mores and rituals and expectations of the blogosphere. You talk about how the idea of linking away from the site brings users back. You spend time explaining how RSS, trackback and pings work.

You spend a lot of time showing how blogging is different. You spend even more time talking about authenticity, honesty, true voices and putting a human face on a corporation. You spend a lot of time discussing the ‘scary’ side of blogging: not controlling the message, users having a forum that you cant shut down, a blogger going ‘off message’ when we arent trying to control a message but start a conversation.

You give them as much info as possible to make a decision. You show them how they can participate in the blogosphere without ‘shilling’ or being obnoxious. You guide them down the road. You get the clients thatclose.

And then some summer intern does something like the above. I would love to see the Dell one2one blog discuss this tomorrow. Hell, maybe they will even bring up the fact that some people have had serious customer service problems (like Jarvis). We shall see.

I am not going to stop pitching clients on the value of blogging and how they can get involved. Stories like the above go into my “blogging mistakes we can learn from’ slide in the deck.

Gnomedex – Second Life Breakout

Awesome – beth from SL has been participating at gnomedex this weekend and today gave a group of us a short tour in second life.
Discussed:

Avatars

Construction

Land

Cool spaces (art gallery, fan-built MYST game, record label online with lounge for listening to artists)

Quick primer on buildinf objects in 2L

AWESOME – easily the best pres so far today

Gnomedex – Ethan

boundaries between fans and presentation/music

How do fans interact

how to give power back

2 spaces – stage and audience space – existed since greek times

power of fan, power of audience

participatory culture

REM – SD 2003 – estab norms of space

fans determin the set list

bands control over the audience becomes complicated

audience organzied by another algo – profiles in range of clusters to go see who to go meet

discussion board going on thru sms

henry jenkins – aprticipatory cultuere

where there is no diff fro mthe fan and the band

hier of control breaking – artifacts of culture (Mp3s movies) and discourse (board, blogs) – never happened before

implications of media give more weght to what is being said

settled in their own hierarchies

author subj to the qual or representation in the internet age

onus of authoritative voice – ceases for content providers and now sits with the audience

fleetwood mac – end to end didnt listen to users

now – producers and consumers are a lot closer

headautomatica.com

diff between consume an dproduce has been reduced and the barriers are completely gone

Gnomedex – Chris Messina and Tara Hunt

Chris Messina and Tara Hunt (founders of Citzen Agency) kicked off their discussion with a silent keynote presentation for the Gnomedex crowd. The slides were great (and can be found here) and really seemed to set the tone for the discussion.
What is a non-zero sum game?

building out infrastructure for what we want to see for ourselves

making money and ads – hodlover form the old way of thinking

how to do it without a liquidity event

want to talk about boring things – prob where people think you need to have a success – not the case

53k – the size of our echo chamber – how do we find work that is rewarding AND makes a difference